THE TRUE AFRICA’S SPORTSMAN MAGAZINE
A true sportsman shows respect and fairness. ‘True’ means NOT FALSE, REAL, SINCERE, HAVING THE NECESSARY QUALITIES and being ACCURATE. Inspired by exciting hunting stories and information about the right skills, tools, gear and game species at top hunting destinations, the primary goal of AFRICA’S SPORTSMAN MAGAZINE is to promote Africa as a hunting destination of choice to the true sportsman. For every hunter that has had the privilege of feeling the African sun on his skin, the balanced content of every quarterly edition will confirm the unique African experience imprinted on his mind. As he prepares to return to Africa with his family, he – and the hunter who still has to experience Africa’s hospitality, spectacular nature and the quarry on offer – will find world-class hunting stories and informative articles to prepare them for their next adventure. Information about wildlife, outdoor activities and conservation will appeal to a broad cross-section of enthusiasts, promoting not only tourism but also sustainable and legal hunting in Africa.
WE WILL SHOW YOU THINGS YOU HAVE NEVER SEEN
We at AFRICA’S SPORTSMAN MAGAZINE are committed to bringing you, in a printed format, the unique African experience. After reading an article, close your eyes and in your mind you will be able to see the bright stars of the African night sky, smell the unique essence of the bush and hear the flames of a bushfire crackling while you listen to the night sounds of Africa. ASM
MEET THE TEAM TO TAKE YOU THERE
Only by working hard and as a team!
Hennie van der Walt
Editor-in-chief & Publisher / Advertising & marketing
To be able to balance the processes of publishing hunting magazines and producing audio visual wildlife and hunting content, is a great privilege that I guess not many people in the world can call their occupation. If being out of the office means working in the savanna plains of Africa or attending international hunting conventions or firearm industry shows, that is what one has to do to bring informative and quality content to our readers and viewers. Great teamwork between all the editors, production and admin staff, ensures quality reading and viewing pleasure, as we at Africa’s Sportsman Magazine are committed to bringing you a unique African experience. After reading an article or viewing a video, close your eyes, and in your mind, you will be able to see the bright stars of the African night sky, smell the unique essence of the bush and hear the flames of a bushfire crackling while you listen to the night sounds of Africa.
Stefan Fouche is the editor of our prestigious magazine with decades of knowledge about guns, ammunition, optics and hunting. Sure to bring you some of the freshest and most recent hunting stories and product tests in our modern hunting day. Also sure not to leave out some of the legend stories there is to tell of the old days in "wild" Africa...
Combining printed media with digital media allows me to apply my trade in producing audio visual content, so that the viewer can experience the African experience, as if he was right there with us, feeling the African sun on his skin.
Graphic, layout & media design services
Combining a passion for outdoor photography with the love of graphic design, enables me to do a magazine layout whereby I find myself almost as a third party to the content or subject of an article. Whether I was there doing my own photography work, or working on our world-renowned contributors work, Africa’s Sportsman Magazine is my passion and pride.
Lelaina van der Walt
Social & Digital Editor